Mable Jiang: Prioritizing Gameplay Over NFT Possession in Fuel Hero
We had the pleasure of interviewing Mable Jiang, the Chief Income Officer of Discover Satoshi Lab, to discuss the success story behind Fuel Hero. This gaming sensation has achieved unprecedented success, amassing $90 million.
In this interview, Mable Jiang explains how Fuel Hero prioritizes gameplay over NFT possession, which has significantly contributed to its exceptional success. Join us as we uncover the strategies, challenges, and future outlook of integrating NFTs into gaming with Mable Jiang.
Q: How has Fuel Hero prioritized gameplay over NFT possession, contributing to its $90 million success?
Mable: Fuel Hero places a strong emphasis on delivering a strategic gameplay experience where players make informed decisions about resource allocation, hero deployment, and alliances, as well as collaborate tactically to negotiate the game’s challenges and progress their positions.
Unlike traditional approaches that limit NFT availability through mint prices, Fuel Hero differentiates itself by distributing in-game NFTs through various community-based giveaways. “These NFTs, including Hero NFTs with limited lifespans, along with other in-game resources, are utilized as consumables.”
Q: What strategies did Discover Satoshi Lab use to seamlessly integrate NFTs into Fuel Hero?
Mable: Our core strategy revolves around embedding gameplay mechanics that emphasize game theories among players and resource optimization. Given Fuel Hero’s foundation as a social and strategy game, the exchange of representations is intrinsic to the game loop.
Consequently, ownership and trading of NFTs become essential elements for players to navigate and excel within the game. By aligning with the integration of NFTs with the core gameplay experience, we ensured that their presence enhances rather than detracts from the overall gaming experience.
Q: How does Fuel Hero reflect community involvement and the efforts of its diverse team within its NFT ecosystem?
Mable: An excellent example of this is our UGC Genesis Design campaign; prior to the game’s launch, we extended an invitation to our community, spanning three months, to submit their creative interpretations of the 48 Hero Code Names featured in the game. From the extensive pool of 80,000 submissions, we carefully selected 960 Genesis designs and shared a 2% royalty fee with each creator.
This campaign was not only a good initiative to foster interactions within our community but also provided each participant with an opportunity to deeply engage with the Heroes, the game’s characters. By aligning our incentives with the community, we reinforced a sense of ownership and belonging to the community among our players.
Q: What challenges and opportunities arise when integrating NFTs into gaming, and how has Fuel Hero tackled them?
Mable: One of the major challenges we encountered was accurately reflecting the status of in-game items, such as whether they were locked, had a limited lifespan, or were fully utilized. Balancing the accessibility to these items for users while ensuring their on-chain status was accurately reflected required meticulous optimization of the smart contract logic.
This aspect of integration presented uncharted territory, as it had not been widely explored in the past. But, we embraced the opportunity to pioneer an unprecedented social and strategy simulation on the blockchain.
Q: Can you share insights into the demographic profile of Fuel Hero players and its influence on NFT integration?
Mable: Fuel Hero boasts a diverse player base with a significant presence in various regions, notably Japan, South Korea, Vietnam, LATAM, and Europe. Our user demographics reflect a global audience, with a notable focus of players from East Asian and Southeast Asian (SEA) regions.
This demographic’s familiarity with NFT gaming mechanics, such as mystery boxes and NFT breeding, contributes to the seamless integration of NFTs within Fuel Hero’s gameplay experience. Moreover, the organic traffic from these regions underscores the widespread appeal and accessibility of Fuel Hero’s NFT-driven gaming ecosystem.
Q: How do you envision the future of NFT integration in gaming and its impact on player adoption?
Mable: As we look ahead, I anticipate a shift towards a greater emphasis on utility NFTs rather than collectibles in gaming. While collectibles with limited quantities undoubtedly leave a lasting impression, the broader adoption and engagement come from utility-driven assets.
Gaming passes and small consumable NFTs represent significant steps towards lowering entry barriers and fostering a more inclusive gaming environment. This transition reflects a growing recognition of the importance of accessibility and utility in driving player adoption within the NFT gaming landscape.
Q: What are the current growth trends in NFT gaming, and how does Discover Satoshi Lab plan to leverage them?
Mable: We are currently observing a growing trend towards the adoption of both limited edition collectibles and utility-focused NFTs within the gaming ecosystem. FSL is strategically positioned to capitalize on these trends by continuing to offer a diverse range of NFT options across our product suite – this includes limited edition collectibles tailored to appeal to core users, as well as unlimited editions of utility-driven NFTs designed to cater to a broader user base.
By embracing this dual approach, we aim to maximize engagement and accessibility within the NFT gaming space, ensuring that our offerings are satisfying and resonate with both dedicated enthusiasts and mainstream gamers alike.
Q: How does Discover Satoshi Lab ensure compliance and navigate regulatory challenges in the NFT gaming space?
Mable: At FSL, we prioritize a fully self-custodial approach as the cornerstone of our compliance strategy – meaning Fuel Hero empowers users with full control over their assets and digital identities, mitigating regulatory risks associated with third-party custody solutions.
By embracing this approach, we ensure that users retain ownership and sovereignty over their in-game assets while proactively addressing regulatory concerns within the evolving landscape of NFT gaming.
Thank you, Mable, for your insights about how your team has successfully integrated NFTs into the Fuel Hero gaming experience! If you’re interested in learning more about the project and checking out the platform, visit findsatoshilab.com and join the community on X.
